Cheap leads cost more: why a falling cost per lead is a warning
A Meta campaign delivered leads at a seventh of the usual cost. Every one of them was worthless. Why cheap lead costs are a warning, not a win.
Writing
What the breakdowns show that the dashboard does not.
Notes from running Meta campaigns across client accounts. Every one of these started as something that went wrong on a real account.
Your Meta ads are probably delivering outside the area you targeted
City radius targeting reaches much further than it looks. How to check where your Meta budget actually landed, and what to do about it.